Have you been yearning to get that first ‘like’ or ‘comment’ for your blog?
Wondering what went wrong in getting your blog indexed?
By the time, you realized the blog has not been optimized properly. Other bloggers might have not only managed to garner attention but also scaled on top pages in the search-engine!
Whether it’s your personal brand, business or agency, no online business could exist without relying to some degree on search engines.
Search engines exist because people need accurate information–and you want them to find yours easily in this massive web networks.
As per the Search Engine Journal, 70% of the links search users click on are organic. So, no matter how much traffic you acquire through traditional advertising or other media channels, soon or later, you’ll need Google!
Here, we give you some effective tips to boost readership and increase traffic to your blog/ website:
Make it a thumb-rule to update your blog regularly. Be consistent and original with your content. Studies show that Google give higher priority to website/s with fresh and unique content. So, if you want to attract traffic from the search engines, write..write…and write!
It’s not sufficient to produce great content and hope that people find it – you have to be proactive. Share and update your content regularly across social media including LinkedIn, Twitter, Facebook and other professional networking channels. In this way, you can share great content and also cultivate a network for your followers/tribe. Your never know, when these sites can become some of your top traffic source.
Be creative with titles
Title of a blog post is like a ‘magnet’, they have an ability to attract potential readers. Eye-catching headlines/titles entice readers with promises and solutions. It helps readers decide whether they should click and read more…
And thus, having an engaging content is not enough to drive traffic. Title of a Blogpost is equally important to stay afloat.
Identify your niche
While you might have diverse interest in health & wellness, travel & food or wealth management but if your content lacks theme, it is going to confuse your reader. If the practice continues, they might even unsubscribe from your mailing list. You do not want to lose your audience? Do you?
Identify your target audience, understand what they want to read and deliver your message accordingly.
‘A picture speaks thousand words’. Some studies have shown that photos/images boost readership.
Images make your blog post visually appealing. Remember to include keywords in the ‘Alt Image tag’ on the photo, it boosts search engine optimization (SEO) for your site.
Having said that, do not attempt to download just any images from the search engine because you might land in copyright violation. The wise thing to do is look for royalty-free images.
Generate traffic through Keywords
Keywords are at the heart of SEO. The easiest way to generate more traffic to your website is to ensure that every page on your site has a keyword strategy. Every blog post you write, choose one key phrase that you believe readers would use to find that post. Subsequently include that phrase into the title of the post, on the headline of the page, within the content, in a featured image on the page and also as a part of the page link. Keyword concentration helps Google understand what that page is all about, which can ultimately lead to more traffic from the search engines.
When you refer to a product or service in your blog, make it a point to add a link to that company’s page. In this way, your blog can grab Google’s attention to outbound links on your site, the company might not only notice your post but also link back to you. Plus, readers appreciate it when you provide resources to make it easier for them to find the things they are looking for.
The advantage of writing a guest post is…you add more content to your blog!
In addition to that, guest post opens up new readership avenue by not just link-sharing with contributor’s network but also contributing to their website.
Similarly, find other blogs that reach your target audience, and offer to contribute guest blog posts. If the site has a considerable audience, you know that readers want to engage with more of your content.
Google owns YouTube, which is one of the important reasons that videos can drive more traffic to your site. Complement the written content on your blog with short videos that are effective and engaging.
Invest in promotion
If your audience is spending more time on social networking sites like Facebook, then invest on sponsored post occasionally.
Cross-promote to your mailing list
The smart way to hook your readers with your content is through e-newsletter. Agree? But generating timely & fresh content every time is also impossible too.
A quick tip: Share the first paragraph from your recent blog posts and add link to continue reading on the site.
As people are on-the-move, they want content that is crisp and to-do-the-point. Having a weekly newsletters will help get your subscribers invested in your blog.
In addition to the tips, the below tactics would also help increase the readership:
- Make your content readable with appropriate subheads and proper bullets.
- Promote your blog in your email signature, bio and even in any online profiles.
- Make it easy for blog visitors to subscribe to your RSS feed.
- Invite readers and engage them with comments/feedbacks.
- Finally, enjoy writing with your blog. If it feels like hassle, your readers can sense it. But if you enjoy producing the content, that will come across and have an incredible influence on your success.
Having said, the idea of content marketing is to create and distribute digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating interest in audience. Businesses use content marketing to develop leads and get sales by using site analytics, keyword research and targeted strategy guidance.